Step-by-Step Guide: How to Add Someone to Your Facebook Business Account

As a service-based business owner, managing your Facebook Business Account effectively is crucial for your online presence. Adding team members or partners to your account allows you to share responsibilities like managing ads, creating content, and analyzing insights. This step-by-step guide will walk you through the process of adding someone to your Business Manager, explaining the roles of People, Partners, and System Users, and ensuring that the process is simple and straightforward.

Understanding Facebook Business Manager Roles

Before we dive into the steps, it’s important to understand the different roles within Facebook Business Manager:

People

Individuals who are given access to your Business Manager account. These are usually employees or contractors. You can assign them specific roles, such as Admin (full control) or Employee (limited access).

Partners

Other businesses or agencies that you collaborate with. When you add a Partner, you’re granting access to another Business Manager account, which can manage your assets through its own team members.

System Users

These are used for automated systems, such as apps or software that interact with your Facebook assets via APIs. They are not individual users but rather represent tools that need access to perform certain functions.

Step-by-Step Guide: Granting Full Access

Step 1: Log into Your Facebook Business Manager

  1. Access Facebook: Go to Facebook Business Manager and log in with the account that has admin access to your business.
  2. Select Your Business: If you manage multiple businesses, choose the one you want to provide access to.

Step 2: Navigate to Business Settings

  1. Open Business Settings: Click on the three horizontal lines (menu) in the top-left corner of the Business Manager homepage. Select “Business Settings” from the drop-down menu.
  2. Choose Users: On the left-hand side, under “Users,” select “People” to add an individual, “Partners” to add a business, or “System Users” for automated tools.

Step 3: Add the Digital Marketing Specialist as a Person

  1. Click on People: In the Business Settings menu, select “People.”
  2. Add New Person: Click the blue “Add” button in the top-right corner.
  3. Enter Email Address: Input the email address of the person you want to grant access to. Ensure this is the email they use for their Facebook account.
  4. Assign a Role: For full access, select the “Admin” role. This role provides full control over your Business Manager, including access to Pages, Ad Accounts, and more.
  5. Send Invitation: Click “Next,” review the permissions, and then click “Invite.” The person will receive an invitation to access your Business Manager.

Step 4: Confirm the New User’s Access

  1. Wait for Acceptance: The invited person will receive an email and must accept the invitation.
  2. Verify Access: Once accepted, go back to the “People” section in Business Settings to confirm their status as “Active.”

Step 5: Assign Specific Assets (Optional)

  1. Select the User: Click on the person’s name in the “People” section after they have accepted the invitation.
  2. Assign Assets: Assign them specific assets (like Pages or Ad Accounts) and set their level of control (full control, manage, or view only).
  3. Save Changes: Click “Save Changes” to finalize their access.

Final Thoughts

By following this guide, you can easily grant full access to your Facebook Business Account, ensuring that your digital marketing specialist has the necessary permissions to manage your assets effectively. Understanding the difference between People, Partners, and System Users helps you manage who has access to what within your business, keeping your operations secure and streamlined.

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