NAP is an acronym for Name, Address, Phone. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web. Your NAP info will be scanned by bots sent out by search engines, not human eyes.
The consistency of your NAP is critical if you want to rank well in local organic search results. If your business can’t be found on the first page of search results, you are losing valuable customers to your competitors. More and more people go on online to research local businesses, products, or services than ever before.
LACK OF CONSISTENT NAP CAN MAKE YOU INVISIBLE
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