Discovery Process

The first step is to schedule a free web strategy consultation so we can better understand your business goals, challenges, and target audience. During this consultation, we ask questions to understand your pain points and what you hope to achieve through digital marketing.

Once the initial consultation is complete, we conduct a market analysis to understand your industry, competitors, and target audience. This will help you understand the market landscape as we collectively develop a marketing strategy that is tailored to your business needs.

We develop buyer personas, which are fictional representations of your ideal customers. These personas should will include demographic information, interests, behaviors, pain points, and buying habits. This will help your company create targeted marketing campaigns that resonate with the your target audience.

Here we conduct a website audit to identify any issues that could impact your company’s visibility and performance. This audit will include an analysis of the website’s design, content, user experience, and search engine optimization (SEO).

Based on the findings from the initial consultation, market analysis, buyer personas, and website audit, we then develop a digital marketing strategy tailored to the your business’s goals and budget.

Once the strategy is developed, we implement the tactics outlined in the plan. This may involve building a high converting website, a possible redesign, optimizing your existing website for SEO, implementing a reputation management and marketing system, creating social media profiles and content, developing targeted PPC campaigns, and creating and distributing content marketing materials.

We provide your business with regular reporting and analysis to measure the effectiveness of the marketing campaign. We track metrics such as website traffic, leads generated, and conversions, and use this data to make adjustments to the campaign as needed.